Know your clients
StudioLedger keeps contacts, companies, leads, and projects connected so a commercial relationship does not collapse into one flat address book.
Commercial relationships are bigger than a contact card
A producer may work through an agency, a brand manager may approve the estimate, an art director may review the gallery, and accounts payable may receive the invoice. StudioLedger separates people from companies while preserving the relationships between them, so the studio can understand who is involved and why.
Contacts can belong to companies, participate in projects, and take different client-facing roles. Company records keep the financial owner visible without turning every delivery contact into the billing contact. That distinction matters when a job has several stakeholders but one organization responsible for the work.
A lead should become real work without starting over
Incoming opportunities belong in a visible pipeline with a stage, owner, expected value, source, service needs, and next step. Form submissions can create typed leads and contacts automatically, giving the studio useful qualification information instead of a generic block of text to retype.
When the opportunity becomes a project or estimate, the known client and company context continues forward. The studio does not need to rebuild the relationship from the inquiry email, and the delivery contact can remain separate from the company that owns the financial decision.
The next step stays visible
Custom project stages show what is active, waiting, in production, or complete. Contacts, notes, files, discussions, tasks, contracts, galleries, and financial records stay close enough to make the next action understandable. Import tools help bring existing contacts in without making the studio begin from an empty database.
A useful CRM should reduce the distance between remembering a relationship and doing the work. StudioLedger keeps the history readable so a returning client starts with context: previous projects, active responsibilities, the correct company, and the people who were actually part of the decision.
Questions photographers actually ask
Can one company have several contacts?
Yes. A company can include the producer, creative contact, approver, accounts-payable contact, and other collaborators while each person keeps their own project and portal responsibilities.
Do form submissions create leads automatically?
They can. A published intake form can create a lead and contact with typed qualification fields, preserving the information needed for follow-up and estimate preparation.
Can I import an existing client list?
Yes. Contact import supports common CSV and vCard workflows so the studio can bring existing relationships into StudioLedger without retyping every person manually.